James K.

Professional background

Commercial leader with extensive experience in building brands and growing businesses by maximising the return on client advertising investment. Currently leading over 120 marketing procurement professionals managing $22 Billion of marketing spend on behalf of global brands across various industries including Finance, Media,Technology, Retail and Consumer Goods with a particular focus in driving sourcing and category management activities and resources to implement business change in the marketing services supply chain.

Áreas de especialización

Improving ROI and value for money, commercial negotiations, contract and commercial model creation, supplier/agency relationship management, stakeholder management and engagement, managing teams through change, strategic sourcing, agency/supplier search and selection, purchasing digital marketing services and agile technology development for marketing stakeholders, revenue generation through partnerships and new product development